Our Campaign
2019
Released our investigation ‘The Moral Fiber of Athletic Footwear’ that uncovered the manufacturing of kangaroo skin boots by Nike, adidas and Puma is helping to drive the killing of more than 1.5 million kangaroos every year
January 2020
Launched the Kangaroos Are Not Shoes Campaign
June 2020
Exposed and held to account hundreds of California retailers illegally (Cal. Penal Code § 653o) selling kangaroo skin boots through our landmark investigation ‘Skin In the Game’
July 2020
Published our cleat cheat sheet to allow consumers to make an informed choice to avoid the purchase of soccer boots helping to drive the largest slaughter of land-based wild animals on the planet. Nike finally stops selling kangaroo in California
February 2021
Produced explosive 60 second film putting the exploitation of kangaroos for shoes on the world stage. The film made by Hollywood producers Gavin Polone and Derek Ambrosi was seen by hundreds of thousands of people and was supported and tweeted by Ricky Gervais — check it out here
March 2021
Erected billboards in Portland, Oregon — the home of Nike headquarters — right where the Nike c-suite executives can’t miss them
April 2021
Established and funded the formation of the International Kangaroo Protection Alliance (IKPA) — with over 50 members this group of scientists, ecologists, advocates, campaigners, kangaroo carers and rescuers are working towards a singular goal — to protect and celebrate kangaroos
May 2021
Helped U.S. Congressmen Salud Carbajal (CA) and Brian Fitzpatrick (PA) in the introduction of the Kangaroo Protection Act (HR 917) into U.S. Congress and the New Jersey legislature (S3774) to ban the importation of kangaroo products into the U.S.
June 2021
Delivered a petition with over 70,000 signatures to Nike CEO John Donahoe asking Nike to stop using kangaroo skin in their soccer boots
November 2021
Hired an experienced on the ground Australian campaigner based in Sydney to work on our Kangaroos Are Not Shoes campaign at the local and national levels
December 2021
Partnered with our Australian friends to hold protests at Nike’s flagship stores across the east coast of Australia — proving once and for all the Australian public does not support Nike’s commercial exploitation of their national icon
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